our values

Since our start in 1999, we've tried to build our company on some high ideals. Of course, we all know it's a lot easier to talk about lofty values than to actually carry them out in real life, so we hope our actions speak louder than our words. We invite you to let us know how we're doing!
 

• regularly invest profits to fight global poverty, hunger, & HIV-AIDS 
  
   
• remember people are more important than things
  
   
• support smaller producers & fair trade
  
   
• only make promises we intend to keep